Getting your businesses’ information out there to the right customers in the right way is extremely important. Whether you’re a B2B company or a B2C company, getting an informative, eye-catching leaflet to your customer base can really maintain and even improve your brand, keeping it fresh in the mind of existing customers and exposing it to new ones. As a result, we have put together a guide showing you how to create a great leaflet that will achieve these goals and more.
Spacing is arguably the most important aspect of a high quality, effective leaflet. Nobody wants to read something that is jam packed with information, which can be both disorientating and distracting for the reader. Make use of every corner on the leaflet and concisely include only the major points, leaving enough space around them so that the reader can take them in and will remember them in the future.
Including relevant, eye catching images is always a good way to make a leaflet more effective. These will allow you to grab the reader’s attention and attract them to your leaflet and your brand as a whole. If you do it right, you can even tell the story of your brand and what they are really about in just one picture, which will always have a bigger effect on a reader and implant itself more effectively in their mind.
#3 Call to Action
It is of vital importance that your leaflet has an obvious call to action that encourages them to go that one step further and complete the action you require from them. A call to action differs depending on your specific needs, but it could include contact information if you want them to get in touch with you, prices if you want them to purchase an item from you or even your social profile details if you want them to visit you pages on Facebook or Twitter. Whatever it is you want them to do, make sure it is presented clearly on the page and that the entire design and content of the leaflet encourages them to complete this action.