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The Importance of a Letterhead | CMYK

Whilst it may seem like a small, insignificant detail, a letterhead is actually a vital component when it comes to marketing a business.
A letterhead is not simply a template on a piece of paper, but also a representation of the company as a whole and its overall personality. As a result, you should always put a lot of thought into your letterhead. Here, we will outline a few tips that will help you to make this important decision.

APPEARANCE

A letterhead must always look professional. This is because it will show people you want to work with now or in the future will know you are a company that means business and one that takes itself seriously as an enterprise. You should always consult with a professional graphic designer and a proper printing company, rather than trying to make it yourself, as they will know all of the techniques to make it look as good as possible.

CONSISTENT STATIONERY

Once you have decided on the design of the letterhead, you must make sure that every single piece of stationery within your company is printed with the new letterhead. This includes a number of things, such as:

  • Letters
    Envelopes
    Invoices
    Purchase orders
    Note pads
    Business cards

 

If you send out documents with no letterhead, or an older one you will look extremely unprofessional and will instantly give off a poor impression to potential customers and will quickly gain a reputation for being unprepared.
Many people decide to make their letterhead the same as the company logo. Whilst this is fine, it will mean that you may have to make a number of other changes. This could include:

  • The logo on a fleet of company vehicles
    The logos display both inside and outside the office
    The logo on the company website